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Copywriting and Blogging

Discover the benefits of writing strong copy for your blog and business. Learn how to start a blog, write a sales page and connect with readers.

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How I Use Copy Blocks to Write Effective Sales Pages emma lee bates

How I Use Copy Blocks to Write Effective Sales Pages

By Emma | Aug 25, 2020

You’ve put together a great product. It takes a lot of time to gather information and materials for lessons, workbooks and to construct a quality product offering. You’re probably a good writer and know a lot about your topic. Still, you may struggle when it’s time to write effective sales pages. However, when it comes to …

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3 Things to Test to Increase Conversions on Your Sales Page

By Emma | Aug 11, 2020

You wrote your sales copy and launched your product. Now, how can you increase conversions on your page? I get asked all the time what a typical conversion rate is. Conversions are sales that occur based on a variety of factors. Typically, you can expect around 3% to 5% of people who visit your sales …

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Why it’s hard to write your own sales copy

By Emma | Aug 4, 2020

A friend was complaining to me the other day asking, “Why is it so hard to write your own sales copy?”   My reply to her was, “Because we’ve been taught not to brag about ourselves.” When you sit down to write copy about yourself, it feels so much like bragging, you feel like you are …

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how to write highly-converting headlines

How to Write High-Converting Headlines For Your Sales Pages

By Emma | Jul 28, 2020

Your sales page is one of the most important tools to help sell your products. You want your sales copy to convert. One of the best ways to make this happen is by optimizing your headlines. Creating highly-converting headlines for sales pages is my specialty and there are a few things I do to make …

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urgency on a sales page

5 Clever Ways to Create Urgency on a Sales Page

By Emma | May 23, 2019

Urgency on a sales page is a great tactic for increasing your sales. Creating a sense of honest urgency can help to convert more buyers because it forces them to decide yes or no. If you just have a sales page with no urgency, then there is no reason for someone to make a decision …

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Customer Profile: Don’t Write a Word of Copy Until You Do This!

By Emma | May 21, 2019

You might have heard the warning, “When you speak to everyone, you speak to no one.” – Meredith Hill There is nowhere that is truer than in your sales copy. You want to be speaking to one person when you write. Not a type of person or group of people, but one very specific person. …

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8 free copywriting tools

8 Copywriting Tools to Make Your Writing Magnetic

By Emma | Jan 21, 2019

Have you ever felt like your copywriting skills just aren’t good enough? You dream of creating sales pages with ease, or writing an email sequence that will sell anything! I know the feeling well. It’s been a struggle for me ever since I started this blog. I can’t tell you how many hours I’ve spent …

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blogging classes for beginners

The Essential List of Blogging Classes for Beginners

By Emma | Oct 5, 2018

Learn New Blogging Skills Back when I first started blogging I was completely overwhelmed! I remember clicking on a million pins on Pinterest trying to figure out what all the terms even meant. Affiliate marketing? Plugin? SEO???? It was like drinking from a fire hose. I wished there was a way to know what I …

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Build a small business website with WordPress

How to Design Your Own Small Business Website on WordPress

By Emma | Jul 19, 2018

Build a small business website and reach your customers online You’ve started your business, designed your logo and started a few social media accounts. You know a small business website is next but your overwhelmed with the idea, or can’t imagine spending thousands of dollars on a website for a brand new business. I got you! …

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