A friend was complaining to me the other day asking, “Why is it so hard to write your own sales copy?”   My reply to her was, “Because we’ve been taught not to brag about ourselves.” When you sit down to write copy about yourself, it feels so much like bragging, you feel like you are …

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Your sales page is one of the most important tools to help sell your products. You want your sales copy to convert. One of the best ways to make this happen is by optimizing your headlines. Creating highly-converting headlines for sales pages is my specialty and there are a few things I do to make …

How to Write High-Converting Headlines For Your Sales Pages Read More »

Urgency on a sales page is a great tactic for increasing your sales. Creating a sense of honest urgency can help to convert more buyers because it forces them to decide yes or no. If you just have a sales page with no urgency, then there is no reason for someone to make a decision …

5 Clever Ways to Create Urgency on a Sales Page Read More »

You might have heard the warning, “When you speak to everyone, you speak to no one.” – Meredith Hill There is nowhere that is truer than in your sales copy. You want to be speaking to one person when you write. Not a type of person or group of people, but one very specific person. …

Customer Profile: Don’t Write a Word of Copy Until You Do This! Read More »

Have you ever felt like your copywriting skills just aren’t good enough? You dream of creating sales pages with ease, or writing an email sequence that will sell anything! I know the feeling well. It’s been a struggle for me ever since I started this blog. I can’t tell you how many hours I’ve spent …

8 Copywriting Tools to Make Your Writing Magnetic Read More »