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How do you know when it’s the best time to launch? What you should be asking is: what do you need before you launch?
Launching something requires a lot of hard work but it can also be a pretty exciting time. When you’re gearing up to launch a new product or service, it’s important to have all your ducks in a row. You don’t want to launch too soon without having everything in place or wait too long to launch.
In this post, I’ll go over exactly what you need to have in place before your launch.
Start With Your Offer
The first thing we can’t answer the question ‘what do you need before you launch’ without first narrowing down your offer.
You need to think about what problems your offer solves and really focus on what you can offer as a bonus to bulk it up. Will you have a special offer in place for people who buy early? What about a VIP level of your offering with added value?
Sit down and think about what your core offer is and what you could possibly add to it including those special little bonuses that really entice people to buy
Define Your Customer Avatar
This is the next thing you need in order to launch. It’s important to know exactly who you’re talking to in your copy. Defining a customer avatar will help you do this and really narrow down your ideal customer.
Instead of worrying about what multiple people will think about your copy, launch, and offer, you will just be talking to one person. Think about what their pain point is and how your offer will help solve it. Focus on using words and phrases that really help your customer avatar feel heard.
Work on Warming Up Your List
Having an email list is important, but an engaged and warm list is extremely helpful in terms of making your launch successful. It’s great to plan out an entire email sequence that really gets them ready to buy your product or service
Consider talking about some of their major pain points, whether you focus on how life could be better if they solve this problem or simply meeting them where they’re at to remind them that things can get better once certain action steps are taken.
Just think about what they need to know before they’re actually at that point where they are just so ready to buy.
Write your emails and get them scheduled out. You might want to consider sending an additional email each week leading up to your launch to warm your list up.
Also, focus on building your email list as well. Create a new freebie, webinar, or challenge to increase the number of people on your life and have them join that warm-up sequence as well.
Create Your Launch Timeline
This is the final thing you’ll need before you launch. Sit down and figure out which days you plan to launch then work backward. In addition to asking yourself: what do you need before you launch? continue to ask specific questions like:
- When do I need to have the sales page done?
- When do I need to have the sales email sequence done?
- When do I need to start on my Facebook ads?
You’re going to want to work backwards and work through all those different processes that need to be done. Set timelines for everything. Give yourself due dates.
I know I always work best with a due date. Otherwise, things never get done. Just make sure you’re writing everything down to stay consistent.
Get Your Launch Plan Finalized
If you need some help, I have a launch planner that you can use to plan out everything. It comes with an entire masterclass, so that it will help you figure out all the moving pieces. My launch plan is currently on sale for $29 (regularly priced at $49) so you’re getting a pretty good deal. Just click here to check it out.
If you have any questions about preparing to launch, feel free to reach out!