virtual assistant business plan

Do You Need a Virtual Assistant Business Plan? (Yes, so grab this simple template!)

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What is a virtual assistant business plan?

Do you ever find yourself so deep into working IN your business that you never step back and look at the big picture?

You dream of a big future for your business but aren’t quite sure how to get there.

And I’m guessing you’ve never taken the time to try and work it out.

I get it, life is busy.

We’ve all been there, working day to day, hoping we are going in the right direction, but no time to stop and figure out if we’re on the right path.

And that’s why you need a business plan!

A business plan is the written vision for your business. It is the foundation for the future and a plan for where you want to go.

(Tip: you can grab a free template at the bottom of this post)

If you’re anything like me though, your eyes glaze over the minute you hear “business plan.”

Thoughts of financial projects, complicated spreadsheets, and scary business jargon are enough to scare most small business owners off.

Does that sound like you?

You are not alone. But we’re about to make you one of the exceptions!

RELATED POST: Powerful Vision Board Business Plan Ideas

Why does a Virtual Assistant need a business plan?

One of the biggest reasons that VAs need a business plan is that having a clear view of your business will help you get clients and grow at a steady pace.

If you haven’t started your business yet, do this as you get going. If you have already started then make an appointment with yourself to do this in the next week.

It’s a good idea to go through this process at least every six months to keep your plans on track and deal with any of those wrenches life throws at you.

A virtual assistant business plan can change so quickly as you find your footing and ideal clients. Keeping an up to date business plan will help you weather the bumps and keep your business running through any changes.

virtual assistant business plan

What questions to ask on your business plan?

Let’s get started!

Grab some scrap paper and your favorite pen. Give yourself an hour or two of uninterrupted time and a hot beverage.

You’re going to walk through a series of questions and take some time to answer each one.

In the end, this will help you to create an Action Plan for your business.


This is the most important question to answer in any business. “What problem are you solving for your clients?”

Think about it this way, why should they hire you if you are not solving a problem in their lives?

Anything you write to clients, a landing page, a proposal or your email welcome sequence, should highlight how your services will make their lives easier and solve their essential problems.

One of the biggest reasons to niche your business down is that you can get very specific about the types of problems you solve. This will help you attract your ideal client and grow your business.


The next question to ask yourself if “How am I going to solve this problem?”

Be specific.

Write how your services solve the problem your clients have. Explain what you do exactly and in detail.

Make it very clear and use simple terms that anyone could understand instead of jargon.

You don’t need to list out every service you offer, stay focused on your ideal client and what you can do for them.

Are you taking your Virtual Assistant business seriously? Then you need to create a business plan! Grab your FREE One Page Business Plan template and get starting building your business right! #smallbiz #virtualassistant


It turns out no one really likes to think about where the money comes from. Mostly, everyone just wants it to appear in their bank account when the bills need to be paid.

But you are not like everyone else! You are going to make a plan for where the money comes from!

This is where you need to think about what your hourly rate is and how often you will increase it. Once you have a rate, figure out how many clients (or hours) you’ll need in order to make enough money.

It can be tempting to price yourself on the low end to get started and although that makes some sense, be VERY careful. You don’t want to price yourself so low that you resent the money.

Even beginners need to charge what their time is worth or they’ll burn out quickly.


This is the point at which you might need to do some research. Join some Facebook groups, check out other VA’s website and social media account.

Take notes!

You’ll want to get an idea of what other VAs in your niche are offering for services and rates. Also, make note of how they talk to potential clients, you might find some great ideas for your own site and social media accounts. (Don’t copy of course, but it’s fine to be inspired!)

Now, think about how you will be different. How will you stand out in a crowded marketplace?

RELATED POST: How to Create an Email List That Will Skyrocket Your Business!


If you haven’t started working as a VA yet, this section is mostly guessing.

If you’ve got a few clients under your belt, you’ll have a much better idea of who you want to work with long term. (And who you never want to work with again!)

Think about who your ideal client is and where they hang out. What makes them different than other people?

Are they male or female? Young or old? Do they have a family? What kind of work do they do? Really flesh them out into a three-dimensional human.

You can also think about who you don’t want to work with and write a bit about the types of clients you want to avoid.

A big hint: you don’t want to work with people who drain you. If you get off a discovery call bone tired, they are not a good fit!


And this is where it can all fall apart.

Marketing is such a beast and can mean so many different things.

Think I’m exaggerating?

How many different social media platforms are there? Facebook, Twitter, Instagram, Pinterest, Snapchat, YouTube…

Each platform attracts a different kind of person and requires a different type of post. And most of them have free ways to post and also ways to pay for advertising.

And seriously, trying to keep up with them all will burn you out in no time.

So what should you do?

Pick two ways to market your business and get really, really good at them. Then expand, one platform at a time until you have all the work you can handle.

There is a ton of info out there on who hangs out on each platform, so do a little research using your ideal client profile.

This is also the point at which you want to decide if you are going to stick with free advertising for now or invest in some paid advertising.

Action Plan

The good news is you’ve reached the fun part now!

There is where you get to dream. Where do you want your business to be in six months? How many clients? How much revenue?

Looking at all the work you just did, map out what you need to do in the next six months to reach these goals. Break each of these goals down into realistic action steps and WRITE THEM DOWN!

Look at this action plan every day and do it.

Cause I’m going to let you in on a little secret…

The secret to success? Actually doing the work and not just making the plan.

Now you’ve got a virtual assistant business plan, time to go out and get ’em, Tiger!

Make sure to download the One Page Business Plan Template below!

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