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What can a sales funnel do you for your business?
A well-written sales funnel can help you increase your sales over just presenting your product with no follow-up. It can help educate your customers as to why your product is superior to others, or how to use your product to solve a problem they are having.
The key to building a profitable sales funnel is to A/B test all the pieces to constantly see improvement in your marketing efforts.
Once you’ve set up one sales funnel template you’ll have a grasp of the different pieces and how they are all linked together, but here is a primer.
Pieces of a sales funnel
A sales funnel is a series of steps that a potential customer goes through during their buying decision.
This first step in the funnel is usually some sort of advertisement that leads to a sales or landing page. Hopefully, on this page, you are collecting email addresses. An active email list is going to be your best asset and greatest help in converting prospects to customers.
The next part of your funnel will be via email. You might be educating prospects about your product, or convincing them to book a discovery call or schedule a consultation.
Finally, the last part of your funnel will be closing the sale. It might be at a sales page, on the discovery call or during a consultation.
Before you start setting up the pieces, you’ll want to decide what your ultimate objective is for the funnel. Creating the funnel starting from the end goal can be a good process too.
If you create all the pieces backward then you won’t have to go back and link all the pieces at the end.
What you need to build:
- Opt-in landing page
- Thank you/Download/Tripwire page
- Email sequence with around five emails
- Sales page
- Thank you/Upsell page
- Facebook/Pinterest/Google Ads
RELATED POST: What is a Sales Funnel? An eCommerce Seller’s Guide
Setting up a template
Setting up a template for your sales funnels can help you save time in the future. This will allow you to have all the basics mapped out ahead of time so that you can just plug in the specific pieces.
Plus, personally, it really helps me to have a map of my full funnel so I don’t lose track of the pieces.
First, map out your ideal sales funnel on paper. Think about how you will bring people into your funnel, how many emails you’ll send them, what the sales offer will be and what the landing page will look like.
I like to create a digital version of my funnel template at Funnelytics.
This easy to use software has all sort of drag and drop pieces that you can use to build up your sales funnel template. Once you have your template made, you can also copy and edit it to make each funnel one of a kind.
If you create a free account at Funnelytics, you can play around with the pieces but there are also free funnel templates that you can use to get started.
If you upgrade to a premium account then you get access to tons of templates from some of the best online marketers out there. You can grab those funnels and use them to make your own funnel.
I’ve really loved playing around with this tool and creating sales funnel templates and finished funnels. Here is an example of a template I created with Funnelytics.
This is a very simple sales funnel. You can also get pretty complicated with re-targeting of people who opened emails but didn’t buy or people who are abandoning their cart before purchasing.
Start with a simple funnel though. This will help you to see how all the pieces work.
RELATED POST: An Easy Sales Funnel Management System (for FREE!)
Testing your Sales Funnel
After you have created all the pieces and got the funnel up and running, you are going to want to start A/B testing each piece.
What does that mean?
It means that you will create a second version of each piece and send half the people to the alternate version. Once you’ve done that for some time and have enough data you will analyze the data to see which version is performing better.
Once you have a version that is performing better, then use that in your funnel and start testing a different piece.
This type of testing is easy for ads, you just test a different audience, different copy or a different photo. It gets a bit more complicated when you want to send people to two different sales pages.
The free way to do that is to build a second complete version of your funnel with one of the pages different and then send traffic to both funnels. This can get complicated though because there are many variables for the traffic you send.
Another way to do this is to subscribe to a service like Leadpages. They allow you to A/B test your sales pages, thank you pages and more.
Extensive testing is the best way to make the most profit from your sales funnel.
Pin this sales funnel template post to your favorite board for later!