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Have you written a Mission Statement for your small business? Or do you think it’s just something for big corporations?
Why should you write a solid Mission Statement?
- To help you focus on the direction of your business
- To help you define your ideal client/customer
- To help you explain the why behind your business
- To help you spell out what you DON’T do
You can grab a copy of the Mission Statement Template by filling out the form below.
What is a Mission Statement?
A Mission Statement is
A Mission Statement is a driving force behind your business. It is not only the purpose that drives your decision making but the WHY behind your very brand.
A Mission Statement should cover the What,
A Mission Statement should be action-oriented and share the present day purpose of your company with the world. This is not written in stone. It should grow and adapt as your business changes.
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The parts of a Mission Statement
The Why – What value are we bringing?
Think about your “why” when you write this part. Why did you want to start this business? What does your business do that other businesses don’t?
You might want to include something about how your customers will feel when buying from your business, or what results they can expect from using your product.
What words do you use to describe your business? Make a list of words that describe your business, your why and your product.
The What – Why do we do?
Keep this simple, what does your business do? Use phrases like “our purpose” or “we exist to” to show what your business does.
The How – How do we do it?
You don’t need to cover the physical “how” of your business. You want to bring in the words that are most important to your business’ values. Use words like quality, successful, sustainable, or satisfied.
Also think about how your customers find the experience of your products: easy, simple, comprehensive, etc.
The Who – Whom do we do it for?
What type of customer do you serve? Think about some of the basic characteristics and use them in this sentence.
Think of three words that you want customers to use when they think about your business.
Mission Statement Template
Download your copy of the Mission Statement Template by filling out the form below. You’ll find a few more questions to answer and then a fill-in-the-blank Mission Statement Template that will help you put it all together.
Mission Statement Examples:
If you get stuck read mission statement examples from other companies and get inspired!
Bizilla:“Our mission is to help connect people who want to sell a business with people who want to buy a business. We provide business owners and brokers with flexible options for listing their business online. For buyers, we offer helpful tools such as our saved listings feature and customized email alerts to make finding the right business easier.”
Sweetgreen:“Founded in 2007, Sweetgreen is a destination for delicious food that’s both healthy for you and aligned with your values. We source local and organic ingredients from farmers we know and partners we trust, supporting our communities and creating meaningful relationships with those around us. We exist to create experiences where passion and purpose come together.”
Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school,
Warby Parker: To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
For more Mission Statement examples check out this list from Alessio Bresciani.